Blarecast— Mission Checklist
BLARECAST is an innovative, maker-centric social platform for artists and content creators to upload, publish, distribute, price, and sell their exclusive digital content (music, videos, etc.) and physical merch (CD’s, vinyl, clothing, posters, sheet music, books, etc.) at any price to their fans, being paid instantly and fairly in Bitcoin or fiat.
The music industry has had a range of challenges over the century such as the internet transforming the very core business model but no more than the present day situation with the decapitating and chilling effect of the covid 19 crisis bands, artists & labels find themselves now on a level playing field relying on the very technology (Internet) now more than ever that innovated and disrupted them in the first place. Traditional mediums such as music press and publications have been decimated with the highs & lows reflected in the real world streaming, radio stats.
We have seen major artists leveraging internet performance to get record breaking attendance (virtually) or streaming stats second to none, or tactical releases pushed forward to capitalise on the newfound “at home audience”, however this new emerging landscape presents major hurdles, I say decapitating because thats whats happened. The experience of live music, in location, in situ and the energy with that will mean reliance more than ever on the system presently available. Touring and live music has evaporated along with the audience. The ecosytem of live performance has been massively effected from roadies, touring, managers, crew all now in effect on life support. A lot of money is at stake — UK music industry worth £4.5bn
Credit where credit due too, labels and the industry representatives of the music industry uk/us side and I’m sure elsewhere have been proactive - advanced royalty payments, relief funds and a range of proactive funds, advice & messaging to engage artists/musicians and bands.
Recently spotify acquisition of the Joe Rogan back catalogue shows how the “content landgrab” for the eyeballs and attention to fund traditional ad based viewing models while the very companies and others exist on constant flow of VC life support and tiptoe on the edge of existence not through strength of financial stability or a sound business model but via nothing else to use, or available. Many would argue that monetization model is inefficient, streaming fraud, low artists payment etc. Spotifys tip jar, is busking the new business model for the emerging artists?
What if there was a moonshot that could transform that model?
We at Blare think of things differently, what if a new system that transforms the way of payment, presentation and performance can assist the music industry, That can provably save it? what if the rocket we are building (metaphorically) is the “get out” of these troubled times for labels, artists and the industry as a whole?
Efficiency is special thing, take the example of piping water to a house, you can take a pipe and place it in the ground, it has leaks springing every few yards, bending the long way round to its destination and by the time the person turns on the tap little water comes out, of bad quality etc etc. Also let us imagine the model of space access as a metaphor of the music/creative industry with a example of the USA reliance on other country's rockets to get to space, Space X provides a sought after service and is pioneering a number of space access ventures (Dragon Capsule, reusable rockets etc)
Space X provides a more efficient way of getting to space.
Blare aims to be the Space X of the music industry
As more labels and artists have signed up to the Blare platform and the conversations we have had it emerges that now more than ever the industry is open & looking for a solution.
BLARECAST @blarecast, by Blarecast Systems Ltd. is a maker-centric platform for creators to publish, price, and sell their content…being paid instantly, Its platform & protocols emerging from it will enable higher levels of efficiency and connection. Make, Share & Connect is the moto, But it is Artists, #bands, #podcasters, and #contentcreators & the listeners who will send @blarecast and the music industry into Interstellar orbit. Its a platform by artists who know first hand the challenges present in the modern day music and creative media industry for artists & content creators alike.
Our technology built using BitcoinSV blockchain will be blockchain finally applied in the context of the media creative industry, In a world of broken blockchain & token based music media projects that haven't delivered the goods or transformed anything, a castle built on concrete has no worry to any storm and is the last man standing. We understand the problem and we have a elegant, efficient solution. We will show the world how to get to not the moon metaphorically but to get to mars & beyond, Space X style.
We will continue to work with labels and the industry on a closer scale and help them generate better revenue streams for themselves and their artists bringing deeper stats, analytics and a greater connection to the listeners & watchers out there.
Join us !
www.blarecast.com
